About SquareTrade

This blog was created to post things written in the media and on the web about SquareTrade.

So who is SquareTrade?

SquareTrade has been around since 1999, delivering innovative services to make life easier for consumers. In late 2004 SquareTrade came upon a broadly used service that we realized could be done so much better – it could be done for a better price and more geared towards the consumer. So we’ve spent the last 5 years creating the best warranty service out there. We approached it differently on the principle that we are NOT looking for a quick buck on a one-time purchase – instead we ARE delivering a consistent, fair and square value that you will want to remember and use for a long lifetime of protecting many purchases.

Fair and Square Choice:

SquareTrade gives consumers a refreshing choice never offered before: extended warranty protection at 30-70% lower cost than retailers. That’s fair value, fast no hassle claims, and easy online management – a choice consumers have never had before.

We’re Different:

We’re different from retailers as we’re not about selling store loads of plasma televisions, cameras and computers. We don’t have that overhead or scattered focus. We are about one thing and doing it better than anyone. We deliver fair and consistent warranty protection that empowers consumers wherever they buy their electronics:

We’re smartly using technology to deliver a better service at a lower cost to delight consumers. You can buy directly from our website and view all your warranties in one spot, and you can see them all regardless of where you bought your item – online or offline, Best Buy, Circuit City, Amazon, eBay, you name it. If you have a claim, we pay it or fix it in 5 days. It’s as simple as that.

We’re Upfront:

We know warranties. We are the BIG PRINT service focused on delighting consumers, not trying to trip up people in fine print clauses. All deserve a better deal.
We’re Refreshing:

Warranties may not be for you and that’s okay. But things break. That’s a fact. And when they break you can count on us to help you fast. We guarantee a 5 day response. We’re taking the stress out of buying electronics and getting you what you deserved.

We’ve been recognized around the globe for our innovation. Among other things, we’ve been selected by the World Economic Forum as a Technology Pioneer and presented our services at DEMOFall.